Real estate mogul and star of Netflix show “Owning Manhattan” Ryan Serhant is launching his rapidly expanding brokerage in another major metro, marking his sixth new state in 2026.
The national brokerage, SERHANT., announced its expansion into Utah on Tuesday, bringing its team of top agents and proprietary AI platform to Salt Lake City and Park City.
The new market is the latest of several victories for the brokerage this year, which has expanded into Massachusetts, California, Texas, Colorado, and Illinois in 2026 alone.
With the addition of Utah, SERHANT. is operating in 21 states.
“There’s an established luxury market in Salt Lake City and Park City, which is in line with what we do,” Serhant tells Realtor.com®. “It’s a natural connection point for the business that we’ve been building nationally because a prospective buyer in this marketplace is oftentimes already a client of ours in New York, Miami, Dallas, L.A., etc., so we can bring those relationships together.”
Salt Lake City is among the fastest growing cities in the country, with the downtown population increasing 63% since 2019, according to the Downtown SLC Alliance. As the area continues to develop and grow, an opportunity presents itself to entrepreneurs like Serhant.
“Utah will be one of our larger individual market launches, considering that Park City alone did about $5 billion in residential sales over the past 12 months,” says Serhant. “So it’s a good market to go in. I’m excited to bring SERHANT. there and work with as many buyers, sellers, developers, and agents as we can.”
SERHANT. Utah will launch with over 40 agents from top firms, who together have closed $700 million in sales over the past 12 months, according to a press release from the company.
“We’ve been very fortunate that the types of agents who’ve come to us, who are looking to either be founders in our new markets or grow with us in existing markets, are really the best of the best,” Serhant says.
Agents looking to join SERHANT. must meet high thresholds: Agents must do at least $10 million per year in sales, while principal agents must hit $50 million per year. Such qualified agents are essential in a market as demanding as the Utah luxury market, according to Serhant.
“A more demanding market raises the standard for everyone because sellers need strategy outside of the box to work with a firm that creates markets; it doesn’t just put homes on top of it. Buyers need real advice—trust cannot be automated,” says Serhant. “And agents need a company that helps them win business and grows their own market share and price point so that they can serve their clients better. And all three of those boxes are what we check.”
The team in Utah will be led by managing director and principal broker Bridgette Osguthorpe, a leader in Utah’s luxury real estate market with more than 20 years of experience.
“When I looked at what SERHANT. has built, nothing else compared,” said…
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