Fidelity has won the Kiplinger Readers’ Choice Awards four years in a row for their brokerage services and their popularity among readers shows no sign of waning. One reader even called it, “The best of the many that I have used. I have suggested it to family and friends.”
Countless readers have stayed with Fidelity for decades and have multiple accounts with the broker and wealth management service. With so many lifelong loyal customers, the company must be getting something right.
Find out the top three reasons readers cited when explaining why they continue to name Fidelity Kiplinger Readers’ Choice Awards best broker.
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1. Responsive customer service
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Among the most talked about reasons for choosing Fidelity was the brokerage’s unparalleled customer service. “I can always access customer service even on weekends,” one reader says. Not only are representatives available 24/7, but readers say wait times to get someone on the phone are typically short.
More importantly, the representatives you reach are likely to be knowledgeable, friendly and capable of finding the answers you need quickly, according to many Kiplinger readers.
After its unmatched customer service, Fidelity’s online and mobile experience were the second most-mentioned features that Kiplinger readers appreciated. One reader called the website and mobile app “awesome,” stating that both were “easy to navigate, easy to understand, easy to complete whatever I need to do.”
The intuitive investing platform “can be used by beginners as well as seasoned investors,” says one reader. That’s because Fidelity provides a wealth of resources to meet the needs of investors at any level of experience.
For traders and self-directed investors, Fidelity Trader+, the broker’s trading platform, provides advanced tools including market research, real-time quotes, customizable alerts, charting and technical indicators to help you analyze your trades.
Meanwhile, for beginner investors, Fidelity provides an always-growing database of educational guides, webinars and other learning resources to help you become a stronger, more confident investor.
3. A wide variety of products and services
According to one Kiplinger reader, “Fidelity has every kind of product that anyone could want.” That’s not an overstatement. In terms of which assets you can trade, you’ll find all the stocks, bonds and ETFs you expect. But you’ll also be able to invest in options, crypto, CDs and mutual funds.
Beyond the wide variety of assets, readers like the…
Read More: 3 Reasons Fidelity is Kiplinger Readers’ Favorite Full-Service Broker
