Connecting with Packers fans around the world:
Thrivent also becomes the presenting sponsor of Packers Everywhere, the organization’s fan engagement platform that connects fans around the globe through packerseverywhere.com, home to a worldwide directory of fan clubs and gathering spaces. Packers Everywhere hosts contests, sweepstakes and pep rallies at Packers road games and connects with fans globally through social media. This will bring Thrivent’s brand and unique approach to finances to millions of new people around the world.
A shared commitment to giving back:
Building on both organizations’ strong legacy of giving back, the partnership places a significant emphasis on community impact through a new program, Game Changing Players, that will highlight select Wisconsin nonprofits that are aligned with Packers Give Back and the team’s existing charitable initiatives. This year, Game Changing Players will put the spotlight on Wisconsin nonprofits that serve the focus areas of human services, homelessness and animal welfare. And, the community leaders and volunteers behind the nonprofits will be recognized on gamedays through exclusive experiences, such as pregame video‑board features, coverage on packers.com, and more. The full list of 2026 nonprofit honorees will be finalized ahead of the season opener.
The partnership announcement was brought to life in the Lambeau Field Atrium following the announcement on July 13, where over 100 Thrivent and Packers employees packed 1,000 snack bags for the Boys & Girls Club of Wisconsin – the first nonprofit partner of the 2026 season.
About the Green Bay Packers: The historic Green Bay Packers, established in 1919, are the NFL’s only community-owned team with more than 539,000 shareholders. With a tradition of excellence, the Packers have captured an NFL-record 13 world championships, including four Super Bowls, and have 29 individuals enshrined in the Pro Football Hall of Fame, a total that is second among all teams. Lambeau Field, the Packers’ venerable home, is the longest-tenured stadium in the NFL and recognized by many as having the top gameday experience in professional sports. More information is available online at www.packers.com.
About Thrivent: Thrivent is a Fortune 500 financial services company that helps build, grow and protect financial well-being through purpose-driven advice, investments, insurance, banking and generosity programs. Thrivent serves more than 2.4 million clients through thousands of financial advisors across the country and has more than $212 billion in assets under management/advisement (as of 12/31/25). Thrivent carries strong financial ratings from independent rating agencies – including AM Best, Moody’s and S&P Global Ratings – which demonstrate the company’s financial strength, stability and ability to pay claims. Ratings don’t apply to investment product performance and more information can be found on each rating agency’s website. For more information about…
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