Netflix was long ‘a builder not a buyer.’ Is that era over?

For years, Netflix top brass would tell investors they were builders not buyers. Now, that sentiment toward growth may be changing.

On Thursday Netflix reported its quarterly earnings. Typically, Netflix’s earnings calls are focused on metrics like engagement, content spending, price hikes and membership. While those factors were still present on Thursday’s call, analysts were also questioning Netflix’s merger and acquisition aspirations following the Warner Bros. Discovery sale process.

Late last year, Netflix emerged as a bidder for WBD, surprising many in the industry and market. Even more stunning was an announcement in December that Netflix had reached a deal to acquire WBD’s film studio and streaming assets in a $72 billion deal.

While the transaction initially raised eyebrows, it’s now opened the door to questions from media onlookers and insiders about whether the company needs to pursue other deals as streaming becomes more competitive.

Netflix co-CEO Ted Sarandos said Thursday that questions also arose both internally and externally about the company’s ability to do such a megadeal.

“What we did learn, though, was that our teams were more than up to the task,” said Sarandos. “We’ve learned so much about deal execution, about early integration.”

Netflix had said its reasoning was simple for the pivot toward a big acquisition. Despite being the largest streaming service by far when it comes to subscribers — 325 million paid global members reported in January — it wanted to deepen its bench of franchises and intellectual property, and get more squarely in the movie studio business.

Paramount Skydance ultimately upended the deal in February with a superior bid, and Netflix walked away (collecting its $2.8 billion breakup fee in short order).

“But mostly, we really built our M&A muscle,” Sarandos said. “And the most important benefit of this entire exercise, though, was that we tested our investment discipline.”

Sarandos’ newfound openness to M&A has left some wondering whether the streaming giant could be on the lookout for new targets.

After all, its library of intellectual property and its relationship to the movie studio business are still right where they were before it took on the WBD deal.

Although Wall Street was clearly not a fan of Netflix’s proposed acquisition of WBD — shares fell 15% between the announcement of the deal and the day it fell apart, and have since risen about 26% — the media landscape will be undeniably different if Paramount’s takeover is approved.

Paramount is seeking to buy the entirety of WBD’s business — cable TV networks, film studio, streaming and all. That would create a behemoth of a competitor for Netflix and its media peers on various fronts.

“The way the WBD cards fell matters a lot. A probable combination of Paramount+ and HBO Max changes the streaming landscape in…