With Global Investor Support, Amartha Financial Launches Digital Services

Indonesia’s Amartha rebrands as Amartha Financial Group, launching digital financial services to transform the rural economy in 50,000 villages and beyond with the backing of global investors.

JAKARTA, Indonesia, Aug. 27, 2025 /PRNewswire/ — Amartha, Indonesia’s pioneering platform for grassroots entrepreneurs, today announced its transformation into Amartha Financial Group after securing a digital wallet license from Bank Indonesia. This milestone marks a new chapter in Amartha’s mission to unlock the potential of Indonesia’s grassroots economy through digital technology.

Now, as Amartha Financial, the company is expanding beyond microloans into digital payments, micro-investments, and other tech-enabled financial services, delivering a complete suite of services, effectively delivering financial infrastructure for Indonesia’s rural economy, which employs over 40 million informal workers according to Indonesia’s Central Statistics Agency.

“Our vision is to catalyze the sleeping potential of Indonesia’s rural economy,” said Andi Taufan Garuda Putra, Founder & CEO of Amartha. “By combining digital technology with deep human understanding, we are committed to scale impact for the grassroots, supporting millions of grassroots users to grow income, build assets, and take charge of their future.”

Bank Indonesia Head of Financial Inclusion and Green Economy Department, Anastuty Kusumowardhani, said, “Bank Indonesia will continuously support efforts toward nationwide financial inclusion through policy measures and the implementation of financial inclusion education programs targeting strategic groups, including women.”

Founded in 2010, Amartha has consistently explored how technology can drive rural financial inclusion. Over the past 15 years, it has successfully channeled loans to more than 3.3 million women-led microbusinesses across 50,000 villages, building long-lasting trust.

Amartha Financial’s new services are designed to create a virtuous cycle: entrepreneurs can borrow to start small businesses and generate income, conduct micro-investments to accumulate personal assets, and make digital payments to reduce expenses. This integrated model improves productivity, lowers transaction costs, and strengthens…