Bay Street Advisors Names Head of Investment Banking & Private Markets

January 14, 2025 – Executive recruitment firm Bay Street Advisors has appointed Edward Fernand as partner and practice head of investment banking & private markets. “Ed’s market expertise, leadership, and results-driven approach will be transformative as we continue expanding our investment banking & private markets practices,” said Larry Baum, founder and CEO of Bay Street Advisors. “His appointment reinforces our unwavering commitment to delivering top-tier advisory and search services to our clients while maintaining the highest standards of excellence.”

Mr. Fernand has over 25 years of executive search and client advisory experience, having most recently served as managing director and head of global markets at Solomon Page Group for over 15 years, partnering with clients across major sell-side and buy-side firms. Throughout his career, he has developed a reputation for executing senior-level and C-suite searches across investment banking, private markets -private credit and private equity, distressed credit and special situations investing, fixed income, equity derivatives, and global markets. Mr. Fernand has led complex hiring initiatives, including team expansions, platform builds, and strategic market entries, making him a natural fit for Bay Street Advisors’ growth trajectory.

The appointment of Mr. Fernand marks a pivotal step as Bay Street Advisors expands its leadership presence in the private markets and investment banking sectors, positioning the firm for further growth in 2025. “Ed’s leadership, combined with our expanded team, ensures we are well-positioned to meet increasing client demand for specialized talent and strategic advisory services across the financial services landscape,” Mr. Baum said.

Mr. Fernand’s arrival follows the hiring of Rhona Crockett, who joined Bay Street Advisors in summer 2024 as a director and executive recruiter specializing in investment banking & private markets. “Rhona’s extensive experience and proven track record in the industry make her an invaluable addition to our team,” said Mr. Baum. Ms. Crockett has over 25 years of experience in financial services search and talent acquisition. Her has been marked by ability to originate and execute senior-level investment banking searches. Ms. Crockett’s primary focus areas include investment banking coverage, M&A, equity & debt capital markets, and leveraged & acquisition finance. “This strategic hire aligns with Bay Street Advisors’ ambitious growth and expansion plans, particularly in strengthening its foothold in key financial markets,” the search firm said.

Throughout her career, Ms. Crockett has led searches across all major banking industry groups, including technology, media, telecom, FIG & fintech, energy, consumer/retail, industrials, healthcare, financial sponsors, and leveraged finance. Her recent notable placements include positions such as head of corporate & investment banking,…