Fidelity Bank Plc reinforced its position as a leading supporter of the Nigerian beauty industry and women owned businesses through its sponsorship of Beauty in the Motherland 2026.
The three-day event, held from October 5 to October 7 at the Eko Convention Centre, Eko Hotel and Suites, Victoria Island, Lagos, attracted more than 3,000 attendees and over 300 exhibitors. Entrepreneurs and brands across skincare, haircare, fragrances, cosmetics and wellness showcased their products, connected with customers and explored new commercial opportunities.
Business focused sessions examined consumer behaviour, access to finance, cash flow management, retail strategy, digital commerce, logistics and market expansion.
A session on beauty retail examined how data, consumer psychology and effective retail strategies could help African beauty brands improve performance. Speakers included Ife Bakare of Medplus Pharmacy; Chinedu Okoye, founder of PerfecTrust Cosmetics; Subuola, founder of Beauty Hut Africa; and media personality, Tomike Adeoye.
Another session explored how beauty businesses could position themselves for regional expansion, stronger partnerships and long term market access. Moderated by Samuel Joseph, the panel featured Olamide Olowe, founder of Topicals; Kehinde Smith; Valerie Obaze; and Joycee Awosika, founder of ORIKI Group.
The session on logistics and digital brand development featured Aniya Benjamin, founder of Body Secrets Africa Group; Favour Braids, founder of FBH Cosmetics; Esa Uzo, founder of Estab; and Omabalaji Mogaji. The speakers shared practical insights on building digital brands, managing supply chains and overcoming operational challenges.
Access to finance also received considerable attention. Chetachi Okechukwu, Regional Bank Head, Ikoyi, and Ugochi Osinigwe, Divisional Head, SME Banking (both of Fidelity Bank Plc), advised entrepreneurs on financial planning, cash flow management, proper record keeping and funding readiness.
The Managing Director and Chief Executive Officer of Fidelity Bank Plc, Dr Nneka Onyeali-Ikpe, participated in a fireside conversation on business growth, empowerment and emerging opportunities in the beauty industry.
She said Fidelity Bank remained committed to helping entrepreneurs access finance, develop relevant capabilities, adopt digital payment solutions and build sustainable businesses. According to her, the sponsorship of Beauty in the Motherland for a third consecutive year reflected the confidence of the Bank in the industry and the entrepreneurs shaping its future.
The event also featured a commemorative dinner and awards ceremony on October 6. Hosted by Nancy Isime and Enioluwa Adeoluwa, the ceremony celebrated creativity, enterprise and impact across the beauty and lifestyle industry. Nigerian music star, Yemi Alade, entertained guests.
During the ceremony, the organisers presented a special recognition award to Onyeali-Ikpe for her leadership and the contribution of Fidelity Bank to Beauty…
Read More: Fidelity Bank deepens support for beauty industry at Beauty in the
