Chinese tech giants race to create the ‘everything app’ of the future

China’s technology giants are entering a new phase of the artificial intelligence race called ‘agentic commerce,’ as firms such as Alibaba and ByteDance race to turn chatbots into full-service shopping and payment tools.

Alibaba last week updated its Qwen AI chatbot, allowing users to complete transactions directly within the interface, including ordering food and booking air tickets.

The upgrade connects Qwen to Alibaba’s broader e-commerce ecosystem, allowing users to compare tailored product recommendations from platforms such as Taobao or its travel site Fliggy, before finally completing payments through Alipay, all without leaving the chatbot.

Previously, Qwen could make recommendations based on user-generated prompts, but users still had to manually navigate multiple platforms to make purchases.

The update reflects a broader shift among some global artificial intelligence firms from a focus on foundational AI models to “agentic AI”, which performs tasks on behalf of users with limited supervision.

“The agentic transformation of commercial services enables the maximal integration of user services [and] enhances user stickiness,” Shaochen Wang, a research analyst at Counterpoint Research, referring to stronger long-term user engagement.

That allows companies to build a sustainable competitive advantage, often called a business moat, which helps protect profits from competitors, he added.

While commercial applications for agentic AI are expected to range from autonomous driving to cybersecurity, e-commerce is emerging as one of its earliest and most pervasive use cases, with payment and tech giants in the U.S. also rolling out their first iterations in recent months.

Within China, Alibaba is well-positioned to be a pioneer in agentic commerce due to its advanced large language model capabilities and its extensive e-commerce network covering clothing, food, housing, and transportation, Wang said.

Alibaba’s strategy could help it compete with rival super apps such as Tencent’s WeChat — widely regarded as China’s leading ‘super app’ — which combines messaging, payments, e-commerce and other services into a single platform used by over 1 billion users.

Other Chinese firms are also moving quickly.

ByteDance in December upgraded its popular Doubao AI chatbot to autonomously handle tasks such as ticket bookings through integrations with e-commerce features on Douyin, the Chinese version of TikTok.

The upgraded Doubao model was introduced on a prototype smartphone developed by ZTE Corp as a comprehensive AI assistant capable of performing tasks across a user’s mobile device. However, some of Doubao’s planned features were later scaled back after rivals raised privacy and security concerns.

Meanwhile,…