Shinhan Bank Ranked No. 1 in KSQI Banking Industry for 16 Consecutive Years

Evaluation Conducted by Professional Assessment Team Through On-Site Branch Visits
Shinhan Bank: “Enhancing Customer Financial Convenience and Safety”

Shinhan Bank announced on July 22 that it has been selected as the number one company in the banking industry for the 16th consecutive year in the “2026 Korea Service Quality Index (KSQI)” hosted by the Korea Management Association Consulting.

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The KSQI is a methodology in which a professional evaluation team personally visits bank branches to measure the quality of face-to-face service, including staff response to customers and work processing. Shinhan Bank received high marks for its continued efforts to make financial services easier and more convenient for customers.

A representative from Shinhan Bank explained, “In particular, we are enhancing customer financial convenience and safety through initiatives such as the ‘Customer Convenience Enhancement Innovation Project,’ which identifies and improves areas of customer inconvenience in real time; the ‘Shinhan Refresh’ platform, where executives and employees directly propose and implement improvements based on the voice of the customer; strengthening a proactive financial consumer protection system; and advancing our artificial intelligence (AI)-based Fraud Detection System (FDS) as well as establishing a group-wide information sharing system for suspected voice phishing cases.”

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