Brand strategy exec Jeanette Cutler joins Baird & Warner. Plus, Rocket taps trade journalist for principal IR role; ARMLS unveils new independent board; more.
Editor’s note: As an industry with millions of agents and over 100,000 brokerage companies, new leaders rise to the top every day. Here we highlight executives and other notable leaders who’ve recently taken on, or stepped away from, roles that influence the residential real estate landscape.
B&W looks ‘beyond traditional boundaries’ for C-suite appointment
Baird & Warner has named Jeanette Cutler chief marketing officer, adding a brand strategy executive from outside the real estate industry to lead the brokerage’s marketing, communications and growth initiatives.
Cutler joins the Chicago-based independent brokerage from Beam Suntory, where she served as global vice president of brand and capability. In her new role, she will oversee Baird & Warner’s marketing, communications and brand development efforts while partnering with company leadership to support agent growth and strengthen the firm’s market position, according to a news release.
Cutler’s appointment follows recent leadership changes, including the promotions of Lucy Baird to chief stewardship officer and vice chair of the board and Laura Ellis to chief revenue officer in May. The company said Cutler’s experience developing brand strategy and customer engagement programs will help support the company’s continued growth.
Cutler “has a proven track record of building brands, driving business results and creating connections that resonate with consumers,” Baird & Warner President and CEO Steve Baird said. “While her depth of experience comes from outside the real estate industry, that perspective is exactly what makes this appointment so exciting and is an example of how the best ideas often come from looking beyond traditional boundaries.”
Editorial director joins Rocket as IR leader
Rocket has appointed Jim Dalrymple to serve as principal of industry relations — a newly announced role focused on strengthening relationships across the real estate industry.
Dalrymple was most recently the editorial director at Inman, where he covered brokerage, MLS, mortgage, proptech and housing policy issues during his seven years with the publication. In his new role at Rocket, he will work with MLSs, trade associations, brokerages and technology partners, helping build relationships and communicate Rocket’s strategy as the company continues to expand its homeownership platform alongside Redfin, which Rocket acquired last year.
Dalrymple will focus on engaging industry stakeholders and supporting conversations around the future of housing and real estate, the company said in a post on Redfin. The appointment is part of Rocket’s broader investment in industry partnerships as it seeks to connect home search, financing and servicing through its platform.
Dalrymple “brings something rare: genuine credibility…
Read More: B&W appoints new CMO; Rocket expands industry relations team
