Meet new Bravo star Jennifer Yeo, a Utah real estate broker

As owner and founder of a Utah real estate firm with 600 agents, Jennifer Yeo says she’s good at talking to an audience.

“I’m kind of used to being in front of people and having good conversations,” Yeo said.

Starting this week, Yeo will be talking to a bigger audience: The TV viewers who tune into Bravo for such shows as “The Real Housewives of Salt Lake City.”

Yeo and her firm, Presidio Real Estate, are featured in the new reality series “Sold on SLC,” which will premiere Wednesday at 9 p.m. Eastern time — 7 p.m. Mountain time for people watching on satellite providers, and 10 p.m. Mountain for Xfinity customers.

“This is a new world,” Yeo said from her firm’s Lehi office last week. “I hope I don’t say anything stupid, [because] this is going to live forever in the world of TV.”

“Sold on SLC” shows Yeo and five of her agents as they navigate the Utah real estate market, meeting well-off clients and showing houses to prospective buyers. It also highlights the agents and their interpersonal drama — and, because this is Bravo, there’s plenty of drama to be had.

“What’s cool is I get to put my name with Bravo,” Yeo said. “That’s a massive name, and people know it. It’s a brand and people love it. They’ve got massive followers. To me, as a marketer — and that’s what you are in real estate — that’s the biggest golden ticket you could ever get.”

Yeo got her first taste of the Bravo cinematic universe in 2021, when she appeared as a client on the network’s “Below Deck,” booking the charter yacht for a vacation with her husband and some friends. (To the recap writer for New York magazine’s Vulture blog, Yeo was noteworthy because she didn’t want any kind of cooked fish.)

“I was celebrating the 10-year anniversary of my company,” Yeo said. “I believe that’s how Bravo found me. They said, ‘We really like what you’re doing. Would you be interested in doing a real estate show?’ And I said, ‘Well, that’s my life, and I would love to.’”

Why Bravo loves ‘everything’ about Utah’s market

Yeo said she expected she would be on a show similar to Bravo’s “Million Dollar Listing,” where agents in the high-stress markets of New York and Beverly Hills sell mansions to the rich and famous.

The difference is that “in Utah, we’re a totally different demographic,” Yeo said. “I said [to Bravo], “are you sure you understand our real estate market?’ And they were, like, ‘Yes, we love everything about it.’”

Utah has been ranked the eighth most expensive housing market among all 50 states, Yeo said, and “our real estate values have gone up drastically in the last 10 years. I think that the nation is starting to look at us and go, ‘What’s going on over there?’”

Yeo credits that price increase to Utah’s growing tech sector. At first, “the…