First-Ever UHNWI Survey Reveals Greece’s Luxury Real Estate Market Has

*A study — the first of its kind in Greece — surveying over 250 ultra-high-net-worth individuals from 30 countries shows a 63% intent to purchase. At the same time, Greece captures just 2% of the €50 billion Mediterranean market.* 

**KEY FINDINGS:** 

• **63% of respondents intend to purchase property in Greece**, yet one in two also considers alternative Mediterranean markets
• **Greek market estimated at €1 billion annually** — just 2% of the €50 billion Mediterranean luxury property market
• **Greek destinations now command prices comparable to Mallorca, Ibiza, and Tuscany**
• **10% of respondents are centi-millionaires** with budgets exceeding €10 million
• **New buyer profile emerges: the “Romantic Affluent”** — average age 54, median budget €2.5 million

ATHENS, Greece, Nov. 26, 2025 /PRNewswire/ — Greece Sotheby’s International Realty today released ‘Voices of Affluence’, the first comprehensive survey of ultra-high-net-worth individuals (UHNWIs) focused on the Greek luxury real estate market. The study is validated against €550 million in prime and super-prime transactions completed by the firm, revealing that while Greece has achieved price parity with established Mediterranean destinations, its market share represents significant untapped potential.

The survey gathered 250 completed responses from a proprietary database of 14,300 qualified subscribers developed over a decade, with participants representing more than 30 countries. Among respondents, 10% declared purchase budgets exceeding €10 million, placing them within the ranks of the world’s centi-millionaires.

International Demand Dominates:

International buyers represent 67% of survey respondents, led by the United States (12%), the United Kingdom (10%), France (8%), Germany (7%), Switzerland (6%), and Gulf Cooperation Council countries (4%). Greek buyers account for the remaining 33%, demonstrating strong domestic engagement in the luxury segment.

Mediterranean Price Parity Achieved:

Analysis of 2,145 properties across the Sotheby’s International Realty global network reveals Greek destinations have reached price levels comparable to established luxury markets:

• Mykonos (€10,800/m²) vs. Ibiza…