7 Real Estate Advertising Strategies

Every home has a story, and every great real estate advertising is its storyteller. In 2025, simply listing properties isn’t enough. You need new ideas and strategies that draw people in — the old ways just don’t work like they used to. But what kind of ads work for modern consumers?

With the help of our experts, we’ll explore seven real estate advertising ideas and strategies designed to engage today’s tech-savvy market and help you close more deals in 2025.

1. Use Facebook and Instagram Ads More Often 

Facebook and Instagram’s AI-powered targeting analyzes user behavior and preferences, ensuring your ads reach buyers and sellers who are actively looking for homes. Through this smart technology, you can save time and focus on closing deals while your ads work for you.  

Additionally, Meta’s Ads Manager helps you run campaigns across both Facebook and Instagram simultaneously for maximum impact. Remember to test and tweak your campaigns based on performance data — what works best often surprises you! 

Tips for success: 

• Use Meta’s Dynamic Ads to automatically showcase properties tailored to individual users. 
• Add short-form video content such as Reels and Stories to tap into the growing demand for mobile-first content.  

What to feature: 

• Quick property highlights that draw viewers in. 
• Virtual walkthroughs showcasing unique features. 
• Neighborhood tours that highlight the lifestyle your listings offer. 

Tools to use:  

• Canva: For creating polished ad visuals 

• InShot: For editing videos on the go 

2. Create Hyper-Targeted Landing Pages 

When it comes to converting leads, hyper-targeted landing pages and content take personalization to the next level, showing each visitor exactly what they’re looking for based on their location, past searches, and interests. This makes your page feel more relevant and engaging, increasing the chances they’ll take action. 

In 2025, personalization is the standard. Studies show personalization marketing can boost revenues by 5-15% and increase marketing ROI by 10-30%. In contrast, 63% of consumers stop buying from brands that use poor personalization tactics. 

Hyper-targeted landing pages help you tap into those benefits by giving visitors exactly what they need, right when they need it. 

Tips for success: 

• Start with segmentation: Group your audience based on location, property preferences, or browsing behavior to create landing pages tailored to their needs. 
• Use dynamic content: Incorporate dynamic features that adjust headlines, images, and CTAs based on user data. For example, someone searching for “luxury homes” might see high-end listings, while a user looking for “starter homes” sees affordable options. 
• Include strong CTAs: Use clear, action-oriented language, like “Schedule a Viewing Today” or “Explore Properties Near You.” 
• A/B test everything: Experiment with different layouts,…