For beginners, it can seem like a good idea (and an exciting prospect) to buy a company that tells a good story to investors, even if…

Investors are often guided by the idea of discovering ‘the next big thing’, even if that means buying ‘story stocks’ without any revenue, let alone profit.…

It’s common for many investors, especially those who are inexperienced, to buy shares in companies with a good story even if these companies are loss-making. But…