Lululemon offered a weak 2026 outlook on Tuesday as tariffs, higher expenses and a dramatic proxy battle with its founder weigh on its bottom line.
The athleisure company’s guidance for both the current quarter and the fiscal year came in lower than expected on the top and bottom lines.
Lululemon is expecting first-quarter sales to be between $2.40 billion and $2.43 billion, weaker than estimates of $2.47 billion, according to LSEG. It anticipates earnings per share will range between $1.63 and $1.68, also weaker than estimates of $2.07.
For the full year, Lululemon is expecting sales to be between $11.35 billion and $11.50 billion, below expectations of $11.52 billion. Earnings guidance of $12.10 to $12.30 per share was also far weaker than estimates of $12.58.
“The work is really underway in terms of our action plan, and we’re really focused on the importance of course correcting on a number of fronts,” interim co-CEO Meghan Frank told CNBC in an interview. “We’ve got a new creative director, his first line is hitting in Q1, we are seeing some green shoots, I would say, from the product in Q1 so we’re excited about some of the momentum we have on that line item. We have had some great response from some of our recent product activations, and then we’re also reducing our speed to market timeline.”
During Lululemon’s holiday quarter, the company beat estimates on both the top and bottom lines, though Wall Street had lowered its expectations for the period in recent months.
Here’s how the Vancouver-based retailer performed during its fiscal fourth quarter compared with what Wall Street was anticipating, based on a survey of analysts by LSEG:
- Earnings per share: $5.01 vs. $4.78 expected
- Revenue: $3.64 billion vs. $3.58 billion expected
The company’s net income for the three-month period that ended Feb. 1 was $586.9 million, or $5.01 per share, compared with $748.4 million, or $6.14 per share, a year earlier.
Sales rose slightly to $3.64 billion, up about 1% from $3.61 billion a year earlier.
Lululemon raised its fiscal fourth-quarter guidance during the ICR conference in Orlando earlier this year, so all eyes were on the company’s 2026 guidance following more than a year of underperformance.
The retailer, always considered a premium brand that rarely offered promotions, had been leaning on discounts to drive sales and move inventory. The company is now working to pull back that strategy this year, Frank said. Lululemon expects the move will weigh on sales in the near term, but it will bring the company back to a full-price business over time, she said.
Meanwhile, it’s seeing a number of pressures on its bottom line. Higher tariffs and the end of the de minimis exemption continue to be a major cost for the company.
This year, Lululemon expects tariffs to cost the company $380 million, up from $275 million last year, on a gross basis. Once mitigation efforts are taken into account, the net impact is expected to be $220 million in 2026, up from…
Read More: Lululemon (LULU) earnings Q4 2025


