Grandson of Reese’s Peanut Butter Cups inventor accuses Hershey of recipe

The grandson of the inventor of Reese’s Peanut Butter Cups has lashed out at The Hershey Co., accusing the candy company of hurting the Reese’s brand by shifting to cheaper ingredients in many products.

Hershey acknowledges some recipe changes but said Wednesday that it was trying to meet consumer demand for innovation. High cocoa prices also have led Hershey and other manufacturers to experiment with using less chocolate in recent years.

Brad Reese, 70, said in a Feb. 14 letter to Hershey’s corporate brand manager that for multiple Reese’s products, the company replaced milk chocolate with compound coatings and peanut butter with peanut creme.

“How does The Hershey Co. continue to position Reese’s as its flagship brand, a symbol of trust, quality and leadership, while quietly replacing the very ingredients (Milk Chocolate + Peanut Butter) that built Reese’s trust in the first place?” Reese wrote in the letter, which he posted on his LinkedIn profile.

He is the grandson of H.B. Reese, who spent two years at Hershey before forming his own candy company in 1919. H.B. Reese invented Reese’s Peanut Butter Cups in 1928; his six sons eventually sold his company to Hershey in 1963.

Hershey said Wednesday that Reese’s Peanut Butter Cups are made the same way they always have been, with milk chocolate and peanut butter that the company makes itself from roasted peanuts and a few other ingredients, including sugar and salt. But some Reese’s ingredients vary, Hershey said.

“As we’ve grown and expanded the Reese’s product line, we make product recipe adjustments that allow us to make new shapes, sizes and innovations that Reese’s fans have come to love and ask for, while always protecting the essence of what makes Reese’s unique and special: the perfect combination of chocolate and peanut butter,” the company said.

WATCH | Why companies swap out ingredients for cheaper options:

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Skimpflation is when companies swap out ingredients for cheaper ones, without lowering the price or alerting customers. One consumer advocate calls it a ‘sneaky way to give you less for your money’ that most people don’t notice.

‘It was not edible’

Brad Reese said he thinks Hershey went too far. He said he recently threw out a bag of Reese’s Mini Hearts, which were a new product released for Valentine’s Day. The packaging notes that the heart-shaped candies are made from “chocolate candy and peanut butter creme,” not milk chocolate and peanut butter.

“It was not edible,” Reese told The Associated Press in an interview. “You have to understand. I used to eat a Reese’s product every day. This is very devastating for me.”

The U.S. Food and Drug Administration has strict ingredient and labeling requirements for chocolate. To be…