A darling of the artificial intelligence startup scene was just acquired by Meta — capping off a year of intense competition between U.S. tech giants vying for dominance of the world’s most coveted technology.
Manus, a Singapore-based, Chinese-founded firm that specializes in agentic AI for small and medium-sized businesses, said on Monday that it will join Mark Zuckerberg’s Meta, the parent company of Facebook, Instagram and WhatsApp.
Distinct from AI chatbots like ChatGPT and Deepseek, both of which require user prompts to execute tasks, Manus claims that its product can make decisions and complete tasks on its own, with far less prompting than its competitors.
And — unlike much of the industry, which is highly valuated for its future potential but not yet widely profitable — it actually makes money, which it earns by selling its product through subscriptions.
The goal of the acquisition is to give Meta’s existing platforms “a bit of a brain transplant,” explained Carmi Levy, a technology analyst based in London, Ont.
Manus’s tech could improve Meta’s agentic capabilities — like answering questions or completing tasks — keeping users on its platforms for longer stretches so that Meta, as Levy put it, “can make more money off of them.”
The company will reportedly be sold for $2 billion US, a relatively inexpensive purchase in proportion to the dividends it could pay for its new owner, which has been on an AI buying spree this year as it competes with major players like OpenAI and Google.
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Why Meta made the move
Now largely seen as a legacy technology company, California-based Meta has been “scrambling to pivot, to rebuild their businesses for this new AI age,” said Levy.
“Developing a lot of that technology in-house has proven to be difficult because that’s not what their culture was built around,” he explained. Instead, the tech giant is buying up smaller firms and incorporating emerging technology into their core operations “as quickly as possible.”
Back in June, Meta bought data company Scale AI for upwards of $14 billion US and brought its CEO on board to help launch a “superintelligence” unit that will focus on the company’s in-house AI models, including Llama, its open-source large language model.
Meta has pumped money into superintelligence and on ad tech for merchants, and it’s now trying to compel consumers to use artificial intelligence through its most popular platforms, Gil Luria, a stock analyst at U.S. investment banking firm D.A. Davidson, told CNBC this week.
“One of the things they saw in Manus was it was being incorporated into [Chinese messaging app] WeChat, which is really a model for what they want to do with WhatsApp. It’s this tool that allows you to…
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