Franklin Financial Services (NASDAQ:FRAF) shareholders have earned a 18%

Generally speaking the aim of active stock picking is to find companies that provide returns that are superior to the market average. And the truth is, you can make significant gains if you buy good quality businesses at the right price. For example, long term Franklin Financial Services Corporation (NASDAQ:FRAF) shareholders have enjoyed a 89% share price rise over the last half decade, well in excess of the market return of around 65% (not including dividends). However, more recent returns haven’t been as impressive as that, with the stock returning just 75% in the last year, including dividends.

Let’s take a look at the underlying fundamentals over the longer term, and see if they’ve been consistent with shareholders returns.

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There is no denying that markets are sometimes efficient, but prices do not always reflect underlying business performance. One way to examine how market sentiment has changed over time is to look at the interaction between a company’s share price and its earnings per share (EPS).

Over half a decade, Franklin Financial Services managed to grow its earnings per share at 3.8% a year. This EPS growth is slower than the share price growth of 14% per year, over the same period. So it’s fair to assume the market has a higher opinion of the business than it did five years ago. And that’s hardly shocking given the track record of growth.

The image below shows how EPS has tracked over time (if you click on the image you can see greater detail).

We consider it positive that insiders have made significant purchases in the last year. Even so, future earnings will be far more important to whether current shareholders make money. It might be well worthwhile taking a look at our free report on Franklin Financial Services’ earnings, revenue and cash flow.

When looking at investment returns, it is important to consider the difference between total shareholder return (TSR) and share price return. Whereas the share price return only reflects the change in the share price, the TSR includes the value of dividends (assuming they were reinvested) and the benefit of any discounted capital raising or spin-off. Arguably, the TSR gives a more comprehensive picture of the return generated by a stock. We note that for Franklin Financial Services the TSR over the last 5 years was 130%, which is better than the share price return mentioned above. This is largely a result of its dividend payments!

It’s nice to see that Franklin Financial Services shareholders have received a total shareholder return of 75% over the last year. And that does include the dividend. That’s better than the annualised return of 18% over half a decade, implying that the company is doing better recently. Given the share price momentum remains strong, it might be worth…