Building Insurance Companies from Inside Out: How Intuitive Captive

In today’s insurance landscape, marked by rising premiums, unpredictable coverage exclusions, and the tightening grip of commercial insurers, businesses are increasingly seeking smarter, more stable ways to manage risk. For many, this means that rather than relying solely on traditional models, companies are moving toward adopting a structure that offers control, transparency, and long-term financial benefits. That’s where Intuitive Captive Solutions steps in, a firm built around the idea that businesses shouldn’t just buy insurance, they should own it.

At its helm is Rick Eldridge, whose nearly 20 years with the Chubb Group gave him deep insight into how insurance truly works, globally, and from the inside out.

Having worked across underwriting, claims, administration, M&A, and other operations, Eldridge saw firsthand how the commercial insurance market, although broad in reach, often left clients exposed to the unknown.

“Most people buy insurance and hope it works,” Eldridge says. “But hope is not a strategy. What Intuitive offers is the ability to insure your risk through a company you own. And in doing that, we’re offering strong financial control and, of course, peace of mind.”

Intuitive Captive Solutions helps businesses, primarily in the mid-market space with revenues greater than $150,000,000, build and manage their own licensed insurance companies, entities that insure the company’s risks directly – a captive insurance company. These captives can cover everything from deductible buy-downs to excess layers, and insure coverages such as general liability, property, environmental liability, contingent business interruption, product recall, or cyber threats. This strategy “disrupts” the traditional insurance systems as a portion of the insureds’ risk is transferred to the captive policies. Intuitive Captive Solutions helps its clients gain control over claims handling, investment income, and policy design, all while reducing expense ratios and improving risk governance.

The timing of Intuitive Captive Solutions’ inception aligned with a pivotal shift in the country’s regulatory framework, which clarified the structure and compliance requirements for captive insurance companies. That regulatory clarity created the opportunity for more businesses to formalize risk management through captive insurance companies. There are many upsides for a business when implementing a captive insurance strategy: net underwriting and investment income (surplus) is retained by the captive rather than the commercial insurance carriers; there are favorable tax consequences to the insured, and there are competitive advantages in how coverage is structured.

While commercial insurance expenses typically place a higher charge on every premium dollar due to additional services, such as advertising or commissions, captive companies offer a compelling financial argument with a significantly reduced expense ratio, giving companies more cash flow to allocate toward…