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You are at:Home»Markets»Where have all the dividends gone?!
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Where have all the dividends gone?!

July 13, 20255 Mins Read
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This is The Takeaway from today’s Morning Brief, which you can sign up to receive in your inbox every morning along with:

Remember dividends?

You know, the check you used to collect every quarter for holding a share of a company? I say “used to” as you have probably long moved on to chasing growth stocks with no dividend checks, such as Nvidia (NVDA). I get it — why hold out for a measly dividend check four times a year when you can get rich overnight from a blowout quarter from Nvidia or fellow momo name Palantir (PLTR)!

You aren’t alone in forgetting about dividends — Corporate America appears to be doing the same as it plows cash flow into AI investments and share repurchases. (I hate repurchases, but that’s a story for a different day.)

Here’s the context on this one.

S&P 500 (^GSPC) dividend yields are now within 20 basis points of their all-time low, according to fresh research from Deutsche Bank strategist Jim Reid. Those lows were reached in the tech bubble of 2000, when everyone was paying up for growth and couldn’t care less about dividends (sound familiar?).

There is an important historical consideration to this, Reid notes.

Prior to 1958, dividend yields were consistently higher than government bond yields. Stocks were viewed as super risky — lacking diversification, regulatory oversight, and corporate transparency. Investors demanded a high dividend yield as compensation for those risks.

Moreover, dividends often enjoyed more favorable tax considerations than today, helping to cement the view that income was the most reliable path to long-term prosperity.

Fast-forward to 2025, and companies are eschewing dividends for buybacks. Can you blame them? Share repurchases boost EPS, the same EPS that is often tied to executive bonuses. Further, higher EPS can support a higher stock price. Double bang for the buck!

But a market fueled by buybacks rather than a steady stream of dividends has risks, Reid said.

For one, buybacks are more discretionary. I am very keen to see if companies were still aggressive buyers during the second quarter amid the Trump trade turmoil or if they pulled back.

Second, buybacks tend to occur more often at market tops than bottoms. That means companies are buying stock at the top, which could lead to a poor return on investment for shareholders.

And three, buybacks encourage short-term thinking by managers.

“So does a near-record low dividend yield matter? Not while companies are flush with cash and happy to repurchase their own stock,” Reid said. “But it does make the US market more high beta. If a downturn hits, buybacks will stop far more quickly than dividends, potentially pulling away a key pillar of market support.”

“And with dividend yields now approaching all-time lows, there’s a case to be made that valuations and investor expectations have become stretched. In a crisis, the lack of durable income from dividends may matter more than markets currently appreciate,” he added.

I slightly disagree with Reid, however.

I do think dividends matter right now, and they should remain an important consideration in buying or selling a stock.

I would much rather see a company lift its dividend by 15% than buy back a slug of stock. It’s a good indicator of the long-term health of the business. If the business is going to suck wind five years from now, you don’t lift your dividend by 15%, because cutting it five years from now will be met harshly in the markets.

“I do care about dividends, and I like to see dividends on the stocks in our portfolios,” Crossmark chief market strategist Victoria Fernandez told me on Yahoo Finance’s Opening Bid (watch above). “And so I think investors should be paying attention to this. It helps provide a little bit of a buffer to the volatility that you see in the marketplace.”

One of Fernandez’s top dividend picks: Verizon (VZ), which sports a dividend yield of 6.3%. The 10-year Treasury yield currently sits at 4.4%.

Join me and the Yahoo Finance newsroom for our annual Invest conference, taking place in New York City, November 12-13. We’ll delve into the most critical issues powering global markets with renowned business leaders, investors, policymakers, and other experts. Gain unbeatable context and bring your own expertise to the table as you connect with our community of professional and individual investors. Learn more and register today!

StockStory aims to help individual investors beat the market.
StockStory aims to help individual investors beat the market.

Brian Sozzi is Yahoo Finance’s Executive Editor and a member of Yahoo Finance’s editorial leadership team. Follow Sozzi on X @BrianSozzi, Instagram, and LinkedIn. Tips on stories? Email brian.sozzi@yahoofinance.com.

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