Swiss Bankers Report: GenAI Poised to Transform Swiss Banking – Fintech

Generative artificial intelligence (genAI) is emerging as one of the most transformative technologies in today’s rapidly evolving landscape, offering significant opportunities for the banking industry.

But to realize the full potential of genAI, banks must take a comprehensive approach, aligning the technology with business strategies, developing a robust IT infrastructure, and implementing rigorous risk controls, a new report by the Swiss Bankers Association (SBA) says.

Released in April 2025, the SBA report provides an overview of the potential of genAI in the Swiss banking industry, showcasing its general capabilities and limitations, and demonstrating its relevance for the sector.

The report highlights the need for a clear and well-integrated strategy that addresses strategic, organizational, and technological dimensions. This strategy will allow banks to fully capitalize on genAI’s capabilities. This not only enables them to stay competitive in a fast-evolving market but also position them to meet the evolving expectations of customers and employees while navigating regulatory and legal complexities effectively.

The potential of genAI

GenAI refers to a class of AI models that can generate new content, such as text, images, and audio, based on the patterns learned from large amounts of data they have been trained on.

These models are capable of remarkable proficiency in language-based tasks, including text generation, translation, summarization and question-answering, generating outputs that are highly coherent, contextually relevant and often indistinguishable from text written by humans.

They can be adapted to various industries, including healthcare, finance, education, and law, where they can assist with specialized tasks. In banking, they offer transformative value in several areas.

First, genAI can increase employee productivity and operational efficiency by automating repetitive tasks such as document summarization, report generation, and translation. This allows employees to focus on higher-value activities. At Julius Baer, for example, genAI supports the translation of corporate content and ensures communication aligns with the bank’s tone and terminology, the report says.

GenAI can also enhance customer experience. In particular, AI-driven chatbots and personalized financial recommendations provide clients with more responsive and tailored interactions. At SIX, for example, genAI is used to transcribe calls, analyze content, and identify problematic interactions, supporting agents and enhancing service quality, the SBA report says.

GenAI also provides banks with the opportunity to enhance existing financial products and services. AI-generated insights, for example, enable banks to create customized investment strategies and credit risk models, improving decision-making.

Finally, genAI can automate risk assessments,…