Capitec’s new jingle makes banking fees as easy as 1, 2, 3, 6, 10

Capitec, South Africa’s largest digital bank with over 24 million clients, is challenging banking industry norms with its newly launched Simple Fees campaign. The initiative is built around an unforgettable ‘1, 2, 3, 6, 10’ fee structure and a heartwarming jingle sung by the children of Capitec employees, making banking fees transparent and easy enough for anyone, even a child, to understand and sing about.Francois Viviers, Group executive:…