Jointly expanding convenient and diverse online financial management options
HONG KONG, April 9, 2025 /PRNewswire/ — AXA Hong Kong and Macau (“AXA”) announces a strategic partnership with Ant Bank (Hong Kong) (“Ant Bank”) and AlipayHK to provide a suite of insurance products and services to millions of active AlipayHK users through Ant Bank and its Mini App in the AlipayHK App. This offering includes solutions for savings, health protection, and wealth accumulation. The partnership aims to address the diverse needs of customers in wealth management and protection, supporting them in achieving their financial goals.
This partnership will utilise AXA’s expertise and extensive insurance portfolio, along with Ant Bank and AlipayHK’s “E-wallet X Digital Bank” model, to deliver embedded insurance products and services powered by advanced technology. It aims to provide a broader range of customers with all-round wealth management products and services, while ensuring a simpler, smoother, and more secure insurance application experience. In the first phase, AXA’s flagship life and savings products, including the popular “FortuneXtra Savings Plan”, “Wealth Ultra Savings Plan”, “Max Wealth Insurance Plan”, and “Max Goal Insurance Plan”, will be introduced on Ant Bank and its Mini App in the AlipayHK App, offering all-round wealth management and protection plans to a wide range of users. AXA will gradually integrate additional insurance product categories, further deepening the collaboration among the three parties as well as providing more comprehensive products and services for individuals and businesses within the year, fully addressing their protection needs.
Ant Bank is a subsidiary of Ant International that provides financial products and services, including funds and wealth management, insurance products and services. AlipayHK is a Super App that serves over 4.2 million residents in Hong Kong. Supported by Ant International’s Alipay+ Wallet Tech, AlipayHK has partnered with Ant Bank to develop Open Banking, and has taken the lead to launch innovative services and products such as Ant Bank PayLater and “eM+” — a high-interest savings account and low-threshold fund purchasing, offering users a new financial services experience.
Sally Wan, Chief Executive Officer, AXA Greater China, said, “AXA has consistently been proactive in developing diverse distribution channels and expanding our customer base, striving to provide comprehensive and diversified wealth management and protection solutions to a broader range of customers. We are honoured to become a strategic partner of Ant Bank and AlipayHK, leveraging synergies to create new opportunities and achieve multiple benefits for all parties. We look forward to further deepening the integration of our services with Ant Bank and AlipayHK, strengthening the insurance ecosystem, and jointly expanding our long-term business and customer network.”
Read More: AXA, Ant Bank (Hong Kong) and AlipayHK Forge Strategic Partnership
