Fayafi unveils revolutionary Market Emotional Knowledge & Kinetic Analysis

MEKKA integrates behavioural finance and market intelligence to transform investment decision-making

DUBAI, UAE, March 17, 2025 /PRNewswire/ — Fayafi Investment Holding, the first UAE firm made available through a bankable certificate issued under the SIX Swiss Exchange framework and featured on Bloomberg, has unveiled the proprietary algorithm MEKKA underpinning its investment decision-making.

MEKKA, an acronym for Market Emotional Knowledge & Kinetic Analysis, was created by Fayafi Investment Holding’s Executive President Dr Patrick Pilati in 2017 in collaboration with Swiss mathematicians.

The advanced financial platform recognizes that markets are driven by human emotions, biases, and psychological patterns. MEKKA integrates sentiment analysis, AI-driven market forecasting, and real-time behavioural insights to optimize investment strategies.

MEKKA relies on Market Emotional Knowledge (MEK) to understand and quantify investor sentiment, cognitive biases, and emotional market drivers. It also uses Kinetic Analysis (KA) to study market momentum driven by behavioural patterns, liquidity flows and investor reactions. MEKKA helps institutional investors like Fayafi anticipate market shifts before they occur.

“While traditional financial models focus purely on quantitative and fundamental analysis, MEKKA combines psychology, AI, and trading analytics to deliver a more complete understanding of market behaviour. By integrating market sentiment analysis, AI-driven behavioural finance models, and predictive trading intelligence, MEKKA enables a more complete understanding of market sentiment. It allows investors to identify opportunities before they gain mainstream attention,” said Dr. Patrick Pilati, Executive President of Fayafi Investment Holding.

MEKKA continuously scans and quantifies investor sentiment using AI-powered real-time monitoring of news and social media analysis to detect sentiment and market shifts. It tracks proprietary indicators measuring emotional states in equity, commodity, and bond markets. It also offers decision-makers investor sentiment heatmaps, visually depicting emotional trends across global financial markets. These insights enable investors to detect early signs of market movements.

“MEKKA represents a transformational shift in financial markets, proving that investor psychology is as crucial as technical and fundamental analysis. MEKKA empowers investors to understand hidden psychological market drivers, capitalise on market inefficiencies and mitigate risk through behavioural-based trading strategies. With MEKKA, investment decisions are no longer based solely on numbers but are also guided by deep insights into human psychology and market emotion,” he added.