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You are at:Home»industry»Private, Digital Identities Key to Blockchain Growth
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Private, Digital Identities Key to Blockchain Growth

November 8, 20243 Mins Read
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What can blockchain technology do for financial services in a friendly regulatory environment?

With a new president coming in 2025, the ecosystem is about to find out. Donald Trump has promised to the industry that he — the U.S. Securities and Exchange Commission (SEC) under his administration — would be more crypto-friendly.

Against a backdrop where traditional financial players are warming their cold shoulders to the blockchain space, when banks are discussing real-world use cases for crypto, they tend to default to stablecoins for payments.

For example, on Thursday (Nov. 7), UBS announced it had created and piloted UBS Digital Cash, a blockchain-based payment solution, while a day earlier on Wednesday (Nov. 6), J.P. Morgan announced a significant enhancement to its own blockchain platform, recently rebranded from Onyx to Kinexys.

But that’s not all J.P. Morgan announced. The banking giant also released a whitepaper entitled Project EPIC: Fueling Tokenized Finance with On-Chain Enterprise Privacy, Identity, and Composability (EPIC).

The paper, as the title implies, explores the use of blockchain technology to enhance privacy, identity and composability within financial ecosystems.

“Our aim is two-fold: to articulate the challenges and opportunities in this space and to catalyze industry-wide dialogue and action,” the bank said.

As the regulatory landscape evolves, that appears to be an increasingly common view held by traditional financial institutions (FIs).

Read more: A Pro-Crypto President: What Trump 2.0 Holds for Blockchain’s Future

Unlocking the Full Potential of Tokenized Assets

One of blockchain technology’s core features is transparency — a double-edged sword in finance. The open nature of blockchains offers a high degree of trust and visibility, enabling anyone to verify transactions. However, the lack of privacy presents a significant obstacle for many potential users, particularly institutional participants wary of publicly sharing sensitive financial information.

In a world where sensitive financial data and transactions may be increasingly exposed to public scrutiny on-chain, there’s a pressing need to address privacy and identity challenges within crypto.

Per the J.P. Morgan paper, “the lack of mature, on-chain cryptographic privacy solutions, coupled with the absence of consensus on implementing privacy-preserving digital identity, continues to create operational friction in tokenized asset interactions. While these challenges are not entirely gating — as demonstrated by the $2-3B raised through on-chain funds and approximately $200B in stablecoins, protocol treasuries and public chain lending protocols — solving for them could broaden adoption.”

In an interview with PYMNTS posted Friday (Nov. 8), Raj Dhamodharan, executive vice president of blockchain and digital assets at Mastercard, explained that the real potential of blockchain can only be realized when users can interact with the…



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