DNC buys ads in nail salons, malls in final Trump-Harris election push

The personal is getting political.

One week before Election Day, Democrats are spending big to target swing-state voters in nail salons, lifestyle magazines and shopping malls — all places where they might normally seek to escape the news.

The Democratic National Committee’s seven-figure ad buy aims to reach tens of millions of voters in key demographics with what could be the last get-out-the-vote message they hear before Nov. 5.

The latest “I Will Vote” campaign, launched Tuesday, will feature digital ad placements in over 40 publications, ranging from Oprah Winfrey’s O magazine and Women’s Health, to Serious Eats and the fashion blog Hypebeast.

The final push is focused on voters in the seven key battleground states likely to decide the election between Republican nominee Donald Trump and Democratic nominee Kamala Harris.

The tone of the ads will be tailored from market to market to appeal to different audiences.

One of them, featuring a kitten looking out from behind a ballot box, references the infamous “Access Hollywood” tape in which Trump bragged about grabbing women’s genitals.

Another evokes the look of a military recruitment poster: “Be a patriot,” it says in all caps. “Stop the fascists.”

The DNC is also buying “takeovers” of the digital homepages of Teen Vogue, Glamour, Vogue and Good Housekeeping, as well as audio ads that will air across Spotify, iHeart Media and Pandora.

Swing-state voters have already been pummeled with political commercials — but nowhere more so than in Pennsylvania, which has seen the most ad spending of the election cycle by far.

That deluge isn’t letting up: As of Friday, advertisers have plunked more than $65 million on future presidential ad reservations in the Keystone State alone, according to AdImpact.

In hopes of cutting through the noise, the DNC is deploying “tailored advertising that meets Americans where they are,” the group’s acting co-executive director Monica Guardiola said in a statement.

“Now through Election Day, as voters turn to the sources they trust most for news, culture, entertainment, and leisure, they will be met with Democrats’ message of freedom,” she said.

That message will be delivered in some less-traditional places, including nail salons, malls, transit centers and grocery stores.

Most of the ads show Democrats leaning into the issue of reproductive rights, an issue on which the party can both mobilize its base, and potentially win over independent and moderate Republican women.

“Women will decide this election. Your daughters shouldn’t have fewer rights than your mother did,” one ad reads.

Another, featuring…