Broadridge’s Securities-based Lending Capabilities and Wealth Lending

The collaboration enables independent advisors to deliver holistic advisory services across the full balance sheet with integrated SBL capabilities to see the borrowing power for portfolios.

NEW YORK, Sept. 15, 2024 /PRNewswire/ — Global fintech leader Broadridge Financial Solutions, Inc. (NYSE:BR) announces the securities-based lending (SBL) tools in its Wealth Lending Network (WLN) marketplace are now integrated in Morningstar Advisor Workstation. Extending beyond Workstation’s core research, investment planning, and portfolio analysis capabilities, independent advisors now have seamless access to lending solutions that help them support broader client financial goals.

The integration offers financial advisors the ability to determine their clients’ SBL borrowing potential and connect with WLN partner banks to support their clients’ lending needs. Advisor Workstation’s U.S. footprint of more than 150,000 advisors will now be offered the opportunity to seamlessly connect to SBL services from Broadridge through their single sign on, as well as to access Broadridge’s advanced predictive prospecting, sales and educational capabilities via the Wealth Lending Network platform.

“Today’s advisors recognize the importance of offering expanded services to add value for their clients. As highlighted in Morningstar’s 2024 Voice of the Advisor Survey, advisors who offered a broader range of services were more confident in their ability to support their client with meaningful financial plans” said Vimal Vel, chief product officer for Enterprise Solutions at Morningstar. “Our collaboration with Broadridge equips advisors with a tool for advanced lending options, enabling them to provide a more comprehensive suite of services and elevate the industry standard for the value advisors offer clients.”

“Our mission at Broadridge is to provide trusted expertise and transformative technology to help clients and the financial services industry operate, innovate, and grow,” said Mike Alexander, President of Broadridge Wealth Management. “This collaboration helps advisors respond to the growing demand for flexible, simplified, and integrated financial solutions, including borrowing against their securities portfolio, allowing them to better align with their clients’ evolving goals, and provide expanded service offerings that strengthen their client relationships.”

The WLN enables wealth managers of all sizes to offer SBL services to their clients using Broadridge’s end-to-end, fully digitized SBL technology platform. It extends current lending models, enabling financial institutions to offer SBL to clients on a turnkey basis. Serving RIAs, independent broker-dealers, non-bank affiliated broker dealers, and wealth management firms, the WLN will allow advisors using the Morningstar Advisor Workstation to retain AUM when client liquidity needs arise, reduce competitive risk from wire houses and banks, and offer holistic advice to their clients.

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