Growth Summit 2024 Answers The Challenges Of The Financial And Banking

JAKARTA Digital transformation in the financial and banking industry is now a must. This is inseparable from the rapid development of technology. On the other hand, the implementation of banking digitalization is still faced with a number of challenges. Starting from increasing customer experience, human resources (HR), to data security.

The brand of the financial industry in Indonesia needs a solution for flexible customer engagement (Customer Engagement), which can develop and also prioritize compliance with OJK regulations. Repeatedly, MoEngage emerged as a leader in the involvement of customers (Customer Engagement) in the financial industry, with the trust of the financial industry in Indonesia such as Types, BRI Ceriaya, Flip.id, Amar Bank and many others.

“As the first Customer Engagement platform to have a Local Data Center in Jakarta, we are doing our best to help our customers stay agile and prioritize security,” said Country Manager, Moengage, Roy Simangunsong quoting a written statement, Saturday, August 31.

To answer these challenges, MoEngage collaborated with Infobank Digital member of Infobank Media Group, to hold Growth Summit 2024 at Ritz Carlton Jakarta, Thursday, August 29, 2024. Growth Summit 2024 presents a number of leaders and practitioners of the financial industry who provide insight in responding to banking business opportunities and challenges in the digital era.

This forum starts with a Fireside Chat session, with the theme How to Implement a Good Successful Digital Transformation & Future Trend of Cyber Security. In this session, he was present as a speaker for the Jabodebek Financial Services Authority (OJK) and Banten Province Roberto Akyuwen and Senior Banker Krisna Wijaya, which was moderated by Roy Simangunsong, Country Manager of Indonesia MoEngage.

According to Roy, digital transformation is a necessity that must be applied to the financial and banking industry. This digital transformation can also be used as part of a strategy in conducting customer engagement. The goal is to build customer loyalty and trust.

This transformation surrounds various things. How to respond to a change from the industry itself, the consumer itself. One of the important things is to determine a strategy to carry out customer engagement,” said Roy.

Then, Krisna said, there are a number of alternatives so that the banking industry can raise digital awareness. In terms of human resources, for example, it takes human resources who have knowledge and training, concern and a sense of belonging to the company.

Furthermore, the transformation strategy must be thought of carefully. The reason is, according to Krisna, that many transformation failures occur due to an unclear transformation strategy. In addition, it should also be understood that information technology systems can be hacked or stolen. Therefore, avoid errors in choosing the type of technology used. This type of technology used is related to…